Conceived by editor/publisher Bernard McDonald in 1993, Pavement was started as a response to the void in New Zealand publishing for a youth culture magazine. McDonald set out to create a magazine that would focus on cutting-edge contemporary culture, both homegrown and international.
á The idea behind Pavement is to produce a visually stunning publication that combines exceptional photography and design with intelligent and incisive writing, fused together by an inherent understanding of the culture it covers and appeals to.
á The first issue of Pavement hit the shelves in November 1993, consisting of 48 largely black and white newsprint pages. Each issue is now at least 150 pages.
Pavement’s mix of music, art, film, fashion and design has seen the magazine achieve acclaim internationally, as well as winning New Zealand Magazine of the Year over two consecutive years. But Pavement doesn’t just sit back and watch. Its track record shows a startling knack of uncovering “stars” well before everyone else. And once everyone else has discovered them, Pavement is well on its way to finding the next big name whether they’re models, actors, musicians, writers or DJs.
á Every issue is packed with the latest local and international stories. While Pavement is primarily a New Zealand magazine it does have a significant international feel with its use of overseas photographers, stylists, models and fashion, as well as covering the best of international music, writing and film.
á Pavement is available in well over 1000 outlets around New Zealand and Australia and plans to increase its limited distribution in New York and London.